
January 29th, 2010

If you are a small business owner, chances are you have a blog. If you don’t, you’ve probably received the look. You know the one, where people are shocked at your missed opportunity. Blogs are fantastic for connecting one-on-one with your audience and for SEO (how your clients find you via Google, Yahoo, etc). Blogs have become a staple and essential part of having a strong online presence as a business.
There are countless factors that go into making a blog successful, from writing engaging copy to the overall design. Below, I’ve highlighted some of the factors that I believe are the most important in achieving a successful blog. Finish Reading This Post >

January 11th, 2010

Are business cards still important? I hear that question asked a lot. People seem to think that Facebook, Twitter, and LinkedIn have replaced the need for a professionally designed business card. But that couldn’t be further from the truth and is a dangerous assumption for any small business to make.
Business cards are still very alive and one of the most important marketing tools you can invest in. Not only are they are a direct representation of your company (and your rank within it) but they play a huge part in making your brand look professional and polished. Finish Reading This Post >

November 12th, 2009

It’s been a busy couple months here at Ribbons of Red, and I’ve been knee deep in print design, blogsites, and creating lots of logos for photographers. This past week, I finished a logo re-design for my first Australian client—Christine Pobke of Pobke Photography! Christine was such a joy to work with, and I wanted to share an inside look into her wonderful logo project.

November 6th, 2009

I’ve had quite a few people (clients and readers alike) email me to say how much they enjoyed reading the 7 Great Photography Logo Examples entry I published several weeks ago. A large handful of people expressed interest in similar posts in the future—specifically requesting a list of custom photography websites. I thought this was a great idea—especially since the majority of photographers use templated websites such as BluDomain or BigFolio. Finish Reading This Post >

August 28th, 2009

Lately, I’ve been having a lot of photographers inquire about custom website design. Nearly all of them come to me with the same initial question: “Which option is better for my business? Flash websites or non-Flash websites?”
I’ve answered this question more times than I can count, so I thought it would be a great blog post to help educate others! :) Based on the information I’ve provided below, any photographer interested in a custom website will be able to determine which website option (Flash or non-Flash) will work best for their business.

August 3rd, 2009

When I started Ribbons of Red, I didn’t have a targeted niche. I worked with small businesses, household names, and individuals from all parts of the country. I loved designing for all walks of life and still do. It’s a great challenge, and it keeps my skills and brain sharp. I’ve always been a firm believer that if you don’t know your niche right away, it will at some point evolve for you. Recently, I’ve noticed I have two niches forming. One being small- to medium-sized businesses and the other—photographers!
I’ve seen what feels like millions (ok, probably just hundreds) of photography websites. Unfortunately, a lot of photography logos are the same. For example, if a photographer is using their birth name as their business name (which a lot do), the logo is normally spelled out in a plain, straight line using one font choice. There are so many more options that are out there; below is a list of 7 of my favorite photography logos and why they work so well. Finish Reading This Post >
