Q: Should my website and blog be together or separate? I’m not sure which is best for my business and brand.
The Short Story: Having a combined website and blog creates a consistent online presence. It’s better for SEO, encourages potential clients stay on your site longer, costs less, and saves you time.
Imagine being married.
Now imagine living in two separate houses.
That’s what having a separate website and blog is like. Your brand is disconnected, but worst of all, you’re trying to build your business and gain clients with a brand that’s ripped in half.
You’re committing what I call—brand divorce.
Contrary to popular belief, your site is not just a pretty face. Should your site be a beautiful masterpiece? Absolutely! But pretty does not make a successful business or brand. There is far more to design than the way it looks. Design is actually used to solve problems. I want more ideal clients. I want to make more money. I want to be seen. In order to help solve these dilemmas, designers need to abide by some pretty important rules first. And having a combined website and blog is at the top of that list.
More People Will Trust You
Branding has the power to convey that you are talented, capable, trustworthy, and professional. Branding also has the power to convey messiness, carelessness, and questionability. A combined website and blog creates a consistent and seamless brand, but a separate website and blog promotes an inconsistent one. This is what makes people question if you can be trusted with their cherished memories or big day. It has less to do with your talent, and more to do with the message your brand is putting out.
More Clients Will Find You
SEO (Search Engine Optimization) is how people find you online via Yahoo, Google, and other search engines. If you have a separate website and blog, your two sites are actually competing against each other, instead of working together. A combined website and blog is better for SEO because it acts as one big super site, where all your blog posts, text, and images are under one roof. Search engines love this and will often reward you with a stronger ranking.
More Time Will Be Spent On Your Site
The first moments someone enters your site is critical. You only have a few seconds to grab that potential client’s attention (and keep it)! How your site is built matters greatly because you want to maximize the amount of time you get with these important people. After all, they fulfill your creative itch and help you pay the bills. Having a separate blog, gives your potential clients a 50/50 chance at missing your website completely and vice versa. Do not make it easy for people to only know half of you or you will miss out on wonderful opportunities.
When your website and blog are one entity, people can find everything they need in one place. Browsing your website then becomes more of an experience, than a puzzle. When potential clients enjoy that experience, they’ll spend more time on your site looking through your images and getting to know you.
More Time To Shoot
This is an easy but invaluable tip. Don’t waste your time trying to care for two sites. Simply caring for one site will save you a lot of stress and time. Time is money, and when you have more time, you can be doing more of what you love.